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Title
Quarterly Marketing Update
Overview
The Los Angeles - San Diego - San Luis Obispo Rail Corridor Agency’s fiscal year 2018-19 marketing effort supports key priorities outlined in the Los Angeles - San Diego - San Luis Obispo Rail Corridor Agency’s Fiscal Years 2018-19 and 2019-20 Business Plan by engaging in marketing strategies and programs designed to help grow awareness, ridership, and revenue on the Pacific Surfliner service. This report provides a summary of marketing activities and performance through April 2019.
Recommendation(s)
Receive and file as an information item.