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File #: 17-332   
Type: Lossan Status: Agenda Ready - Regular Calendar
File created: 2/25/2019 In control: Board
On agenda: 6/17/2019 Final action: 6/17/2019
Title: Quarterly Marketing Update
Sponsors: Emilia Doerr
Attachments: 1. Staff Report, 2. PowerPoint

Title

Quarterly Marketing Update

 

Overview

The Los Angeles - San Diego - San Luis Obispo Rail Corridor Agency’s fiscal year 2018-19 marketing effort supports key priorities outlined in the Los Angeles - San Diego - San Luis Obispo Rail Corridor Agency’s Fiscal Years 2018-19 and 2019-20 Business Plan by engaging in marketing strategies and programs designed to help grow awareness, ridership, and revenue on the Pacific Surfliner service. This report provides a summary of marketing activities and performance through April 2019.

 

Recommendation(s)

 

Receive and file as an information item.