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File #: 20-627   
Type: Lossan Status: Agenda Ready - Discussion Item
File created: 1/11/2021 In control: Technical Advisory Committee
On agenda: 2/4/2021 Final action: 2/4/2021
Title: Marketing Update
Sponsors: Emilia Doerr
Attachments: 1. PowerPoint

Title

Marketing Update

 

Overview

The Los Angeles - San Diego - San Luis Obispo Rail Corridor Agency’s fiscal year 2020-21 marketing efforts support key priorities outlined in the Los Angeles - San Diego - San Luis Obispo Rail Corridor Agency’s fiscal years 2020-21 and 2021-22 Business Plan. This report provides a summary of marketing activities including strategic marketing and communications activities that have been adapted to align with reduced service levels and promote public informational messages related to health and safety in response to the coronavirus.

 

Recommendation(s)

Receive and file as an information item.