Title
Agreements for Pacific Surfliner Marketing Services
Overview
On April 17, 2017, the Board of Directors approved the release of a request for proposals for consultant services to assist the Los Angeles - San Diego -
San Luis Obispo Rail Corridor Agency in strategic, creative, and technical aspects of marketing the Pacific Surfliner service. Proposals have been received and evaluated in accordance with the Los Angeles - San Diego - San Luis Obispo
Rail Corridor Agency’s procurement procedures for professional and technical services. Board of Directors’ approval is requested to execute agreements for these services.
Recommendation(s)
A. Approve the selection of Webb & Duffy’s, doing business as Truth and Advertising, to provide consultant services for the Pacific Surfliner marketing program.
B. Authorize the Managing Director to negotiate and execute
Agreement No. L-7-0003 between the Los Angeles - San Diego - San Luis Obispo Rail Corridor Agency and Webb & Duffy’s, doing business as Truth and Advertising, in the amount of $300,000, to provide consulting services for brand development and outreach services for the Pacific Surfliner marketing program for a one-year initial term with two, one-year option terms.
C. Authorize the Managing Director to negotiate and execute
Agreement No. L-7-0004 between the Los Angeles - San Diego - San Luis Obispo Rail Corridor Agency and Webb & Duffy’s, doing business as Truth and Advertising, in the amount of $250,000, to provide consulting services for integrated advertising and direct response marketing for the Pacific Surfliner marketing program for a one-year initial term with two, one-year option terms.