Subject
title
Agreement for Pacific Surfliner Social Media Marketing and Digital Marketing Services
overview
Overview
The Los Angeles-San Diego-San Luis Obispo Rail Corridor Agency conducted a competitive procurement to obtain a full-service digital marketing firm to support Pacific Surfliner social media marketing, paid digital advertising, passenger communications, content production, and online customer engagement. Following completion of the evaluation process, GP Generate was selected as the highest-ranked firm. Board of Directors approval is requested to authorize an agreement for a one-year initial term with two, two-year option terms.
recommendation
Recommendation(s)
A. Approve the selection of GP Generate as the firm to provide social media marketing and digital marketing services for the Los Angeles - San Diego - San Luis Obispo Rail Corridor Agency.
B. Authorize the Managing Director to negotiate and execute Agreement No. L250315 between the Los Angeles - San Diego - San Luis Obispo Rail Corridor Agency and GP Generate, in an amount of $449,680, for a one-year initial term, with two, two-year option terms, to provide social media marketing and digital marketing services for the Pacific Surfliner service.