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File #: 25-1514   
Type: Consent Status: Agenda Ready - Consent
File created: 2/25/2025 In control: Board
On agenda: 3/17/2025 Final action:
Title: Amendment to Agreement for Public Relations Services
Sponsors: Christopher Orlando
Attachments: 1. Staff Report, 2. Attachment A

Subject

title

Amendment to Agreement for Public Relations Services

overview

Overview

On August 15, 2022, the Los Angeles - San Diego - San Luis Obispo Rail Corridor Agency Board of Directors approved an agreement with The ACE Agency, Inc., to provide public relations services for the Los Angeles - San Diego - San Luis Obispo Rail Corridor Agency for a one-year initial term and two, one-year option terms. In order to continue these services, Board of Directors’ approval is requested to increase the maximum obligation of the agreement for additional costs associated with increased efforts to promote the Pacific Surfliner brand through partnerships and targeted outreach initiatives.

recommendation

Recommendation(s)

Authorize the Managing Director to negotiate and execute Amendment No. 5 to Agreement L-2-0002 between the Los Angeles - San Diego - San Luis Obispo Rail Corridor Agency and The ACE Agency, Inc., to increase the maximum obligation by $30,000, to a total contract value of $176,250, for continued public relations services for the Pacific Surfliner marketing program.