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File #: 25-1513   
Type: Consent Status: Passed
File created: 2/25/2025 In control: Board
On agenda: 5/19/2025 Final action: 5/19/2025
Title: Amendment to Agreement for Field Marketing Services
Sponsors: Christopher Orlando
Attachments: 1. Staff Report, 2. Attachment A

Subject

title

Amendment to Agreement for Field Marketing Services

overview

Overview

On July 15, 2024, the Board of Directors approved an agreement with The Abbi Agency to provide field marketing services for the Los Angeles - San Diego - San Luis Obispo Rail Corridor Agency’s Pacific Surfliner marketing program for a one-year initial term and two, two-year option terms. Board of Directors’ approval is requested to exercise the first option term effective July 1, 2025, through June 30, 2027.

recommendation

Recommendation(s)

Authorize the Managing Director to negotiate and execute Amendment No. 2 to Agreement L-4-0016 between the Los Angeles - San Diego - San Luis Obispo Rail Corridor Agency and The Abbi Agency, to exercise the first option term of the agreement, effective July 1, 2025, through June 30, 2027, in the amount of $600,000, to provide continued field marketing services for the Pacific Surfliner marketing program. This will increase the maximum obligation of the agreement to a total contract value of $1,150,000.