Subject
title
Amendment to Agreement for Social Media Marketing and Passenger Communication Services
overview
Overview
On July 17, 2023, the Board of Directors approved an agreement with The Abbi Agency to provide social media and digital marketing services for the Los Angeles - San Diego - San Luis Obispo Rail Corridor Agency’s Pacific Surfliner marketing program for a one-year initial term and two, one-year option terms. Board of Directors’ approval is requested to exercise the first option term effective October 1, 2024, through July 31, 2025.
recommendation
Recommendation(s)
Authorize the Managing Director to negotiate and execute Amendment No. 3 to Agreement No. L-2-0011 between the Los Angeles - San Diego - San Luis Obispo Rail Corridor Agency and The Abbi Agency, to exercise the first option term of the agreement, effective October 1, 2024, through July 31, 2025, in the amount of $201,000, to provide continued social media marketing and passenger communication services for the Pacific Surfliner marketing program. This will increase the maximum obligation of the agreement to a total contract value of $431,000.