Subject
title
Agreement for Pacific Surfliner Field Marketing Services
overview
Overview
On March 18, 2024, the Board of Directors approved the release of a request for proposals for field marketing services for the Los Angeles - San Diego - San Luis Obispo Rail Corridor Agency. Proposals have been received and evaluated in accordance with the Los Angeles - San Diego - San Luis Obispo Rail Corridor Agency’s procurement procedures for professional and technical services. Board of Directors’ approval is requested to execute an agreement for these services.
recommendation
Recommendation(s)
A. Approve the selection of The Abbi Agency to provide field marketing services for the Pacific Surfliner marketing program.
B. Authorize the Managing Director to negotiate and execute Agreement No. L40001 between the Los Angeles - San Diego - San Luis Obispo Rail Corridor Agency and The Abbi Agency, in the amount of $550,000, for a one-year initial term with two, two-year option terms.