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File #: 25-1515   
Type: Consent Status: Passed
File created: 2/25/2025 In control: Board
On agenda: 5/19/2025 Final action: 5/19/2025
Title: Amendment to Agreement for Social Media Marketing and Passenger Communication Services
Sponsors: Christopher Orlando
Attachments: 1. Staff Report, 2. Attachment A

Subject

title

Amendment to Agreement for Social Media Marketing and Passenger Communication Services

overview

Overview

On July 17, 2023, the Board of Directors approved an agreement with The Abbi Agency to provide social media marketing and passenger communication services for the Los Angeles - San Diego - San Luis Obispo Rail Corridor Agency’s Pacific Surfliner marketing program for a one-year initial term and two, one-year option terms. Board of Directors’ approval is requested to exercise the second option term effective August 1, 2025, through July 31, 2026. 

recommendation

Recommendation(s)

Authorize the Managing Director to negotiate and execute Amendment No. 4 to Agreement L-2-0011 between the Los Angeles - San Diego - San Luis Obispo Rail Corridor Agency and The Abbi Agency, to exercise the second option term of the agreement, effective August 1, 2025, through July 31, 2026, in the amount of $230,400, to provide continued social media marketing and passenger communication services for the Pacific Surfliner marketing program. This will increase the maximum obligation of the agreement to a total contract value of $661,400.