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File #: 17-324   
Type: Lossan Status: Agenda Ready - Regular Calendar
File created: 2/7/2019 In control: Board
On agenda: 2/20/2019 Final action: 2/20/2019
Title: Pacific Surfliner Marketing Update
Sponsors: Emilia Doerr
Attachments: 1. Staff Report, 2. PowerPoint

Title

Pacific Surfliner Marketing Update

 

Overview

The Los Angeles - San Diego - San Luis Obispo Rail Corridor Agency is responsible for marketing the Pacific Surfliner service and setting an annual work plan to enhance public awareness of the service and increase ridership and revenue. A marketing update is presented to the Board of Directors each quarter. This report provides a summary of marketing activities and performance through January 2019.

 

Recommendation(s)

Receive and file as an information item.